PM Recordings’ new venture: the birth of PM Label Group
Considerably expanding its network of labels, PM Recordings is making a splash with its newest brainchild: PM Label Group. PM Label Group's network allows both artists and managers to take advantage of unique possibilities when it comes to promoting their own independent label.
Thanks to modern-day digitization and streaming, it's never been easier for artists to release and promote their own music – and yet, anyone looking to realize maximum results still needs to know how to walk the walk. That's been the job of PM Recordings since its establishment in 2008: helping artists find their step by filling the role of record label, back office and/or promotional partner. The result is fluid teamwork, measurable actions, and maximum results.
PM Recordings Managing Director Thijs Borgman: "More and more, we're seeing artists and managers who want to maintain an element of flexibility when it comes to their releases. They don't just want to give their fanbase new music – they want to deliver it quickly and at precisely the right moment. That's where PM Label Group comes in. We help with planning and take care of the distractions, things like contracts, administration, payments. We're also a registered YouTube content-partner, which means we're able to quickly claim and distribute content. And we're equally focused on other types of promotion, important playlists on platforms like Spotify and the radio, for example. We do all that, while carefully tracking the numbers and stats, and before you know it, the artist is presenting a well-rounded package."
A number of successful labels have already teamed up with PM Label Group. In addition to in-house initiatives, including PM Recordings and Kingbird Recordings, labels such as Danja Beatz – the name behind the Dutch-language hit single "Bobbeling Queen" (found in some of the internet’s most popular streaming playlists thanks to its selection as radio station FunX's weekly hit pick) – have also joined the ranks.
From the dance-hall and Jamaican-inspired music scenes, PM Label Group has also welcomed the recently launched Sound Clash Music label in association with Team Rush Hour. Their first releases on Spotify are already looking at four million streams.
And then there's the group's partnership with 8Bars Records, a label breaking its way into the rapidly expanding world of Dutch-language hip hop and famous artists in different countries. Their first release, "Discotheek" by DJ Wolfgang ft. Boef, Ismo, Keizer and Ziko, already has more than 2 million views on YouTube and more than 2 million streams on Spotify. The newest release is starring the international dance hall star Charly Black.
The newest label will be launched in fall 2017 and is designed to release American rap music.
Borgman: "We also want PM Label Group to act as a type of community. We'll organize get-togethers, things like networking events and open studios, so that all of the independent labels can exchange information and expertise, work together on productions, and cross-promote each other's releases. A great example of this is Sound Clash Music’s two-day writing camp at Amsterdam Dance Event."
Application is not available to everyone at this time. Previous work is a prerequisite to PM Label Group's supportive role. Borgman: "We put a lot of time into each label and into maintaining personal contact. If necessary, we’re even available in the evening and on weekends – just one of the ways we really stand out from the rest. PM Recordings (and thus, by extension, PM Label Group) is a rapidly growing independent music enterprise with large national and international releases. Because PM operates independently, we're free to hook up with other companies around the world to help promote a new release."